The Last Word

This little frog is rare, elusive and one of the most critically endangered in the world. It lives nowhere else on the planet but in the shadowy nooks and crannies of Skeleton Gorge, an eight square kilometre ravine running up the side of iconic Table Mountain.

A speckly green creature, about the size of your thumb, it is a strong swimmer and needs swift flowing mountain streams for survival. Stagnant pools and deforestation are its demise. So, on much of its original habitat man has altered the course, confining these frogs to an almost inaccessible eerie gorge where it relies on natural camouflage and a flat profile to hide in crevices and caves.

It is nocturnal and cannot survive in captivity. Is this little frog’s life worth a kiss? We think so, and we hope you do too. The Last Word, through Intimate Rarities and the Endangered Living range of fine lifestyle merchandise hopes with your care to give small lesser-known threatened species the ‘kiss of extended life’. We can do this by celebrating their threatened status through lifestyle accessories, apparel and jewellery. The Table Mountain Ghost Frog’s existence serves as inspiration for young talented creators, passionate about conservation, to design exquisite treasures of esteem.

ALLIANCE WITH WILDERNESS FOUNDATION
Kiss Me. Share Me. Save Me.

Part of the alliance between The Last Word, its creators, customers and those endangered is an alignment with the Wilderness Foundation since they are primarily concerned with the conservation of wild lands, protecting areas where nature and humanity is threatened.

For now, no trusts exist to preserve survival of the small endangered but since their main threat is shrinking habitat as a result of encroachment, we believe Wilderness can influence understanding and awareness which will take the first steps to environmental sustainability.

We believe ignorance is the enemy and knowledge the opportunity, so for every Living Endangered piece sold 5% of the purchase price will go to the Wilderness Foundation.  This way we hope these less significant species may one day attract the attention they deserve.

This from Andrew Muir, CEO Wilderness Foundation. “The Wilderness Foundation is delighted to be associated with the Living Endangered Range of products. It is often the small, strange and remote species that are lost to conservation, as one tends to support the more charismatic and mega-fauna species. We should never forget, that as humans, we are but one of over 13 million species that make up all life on earth. Every species that we allow to become extinct is a dent to the life support system that we rely on.”