The Last Word

Living Endangered is a collection of fine lifestyle accessories inspired by smaller, charismatic and lesser-known critically endangered species, many on the fringe of extinction.  How much would it matter, to the seven billion people on earth, whether a little critically endangered frog on Table Mountain survives or not?  We believe it is a matter of esteem.

The range includes fine jewellery, handcrafted leather goods, silk scarves and engaging apparel.  All items are handmade by talented designers and artists.  Treasures of esteem is what we call this lifestyle merchandise which promises to be pleasingly different and distinctly superior.

To help create awareness of their need to survive, five percent of each sale will go towards the Wilderness Foundation, people who focus on the protection of wildlands and oceans where these lesser-known endangered species live.  While ignorance remains the enemy knowledge becomes the new opportunity.

Maybe being on the endangered list beats running with the herd.